Creating Your Brand Experience

Discover how to define your brand's unique value proposition and craft a compelling brand story that connects with your customers on an emotional level. Learn strategies for designing a visually cohesive and impactful brand presence across various touch points, from your website and social media to packaging and marketing materials. Participants will further understand the process of building a brand experience that resonates with your target audience. We will explore the key elements of successful brand experiences, including brand identity, storytelling, visual design, and customer engagement.

Speaker(s): Michelle Caba & Jesus Padilla, Florida SBDC at FIU

Co-Sponsor(s): Funded (in part) through a grant with the U.S. Small Business Administration.

Fee: No Cost