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Miami-Dade Business Navigator

Marketing 101: Obtaining & Retaining Customers

Wed 10:00 AM to 11:00 AM
Facilitated by Florida SBDC at FIU
Topic: Marketing and Sales

This interactive webinar is for all entrepreneurs who want to learn about marketing their business to reach a broader customer base. Small Businesses should be able to apply the fundamental marketing concepts that support starting and managing a business. With that in mind, this webinar will assist you to: -Define marketing and its importance in business development. -Describe the target market research process. -Identify components of an effective marketing plan. -Describe high impact marketing strategies that foster business success. -Describe key concepts for measuring performance of marketing strategies, to include social media campaigns.

Speaker(s): Jesus Padilla & Roslyn Rice, Florida SBDC at FIU

Co-Sponsor(s): Funded (in part) through a grant with the U.S. Small Business Administration. Partnered with the Office of Miami-Dade County Commissioner Eileen Higgins – District 5

To login into the webinar, please register in the link below:

Fee: No Cost

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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