Marketing 101: Obtaining & Retaining Customers

This interactive webinar is for all entrepreneurs who want to learn about marketing their business to reach a broader customer base. Small Businesses should be able to apply the fundamental marketing concepts that support starting and managing a business. With that in mind, this webinar will assist you to: -Define marketing and its importance in business development. -Describe the target market research process. -Identify components of an effective marketing plan. -Describe high impact marketing strategies that foster business success. -Describe key concepts for measuring performance of marketing strategies, to include social media campaigns.

Speaker(s): Jesus Padilla, Florida SBDC at FIU

Co-Sponsor(s): Funded (in part) through a grant with the U.S. Small Business Administration.

Fee: No Cost